Javier Ordas · Brand marketing and campaigns
Fifteen yearsgrowingbrands.
From 6,901 to 45,163 cars a year: that is how MG has grown in Spain since I joined its marketing team.
Fifteen years across consultancy, agency, telecoms and automotive, and more than 30 brands, from Telefónica and BBVA to Vodafone and Mahou. I build brands people remember and funnels that sell.
Javier Ordas, Senior Marketing Manager at MG Motor Spain and Portugal. 15 years of experience in strategy, brand management, campaigns and digital transformation.
- Brands I’ve worked with
- Telefónica
- BBVA
- Vodafone
- CaixaBank
- ING
- Santander
- Mahou San Miguel
- Repsol
- BP
- Huawei
- Sephora
- Cruz Roja
- MG Motor
- McDonald’s
- Gullón
- ANFAC
In numbers
My scope today. And what I have coordinated before.
What sets me apart
Few people in Spain have seen from the inside growth like this.
Global brands that win in Spain.
I know how to adapt an international brand to Spanish consumers without losing its essence. With MG, Spain has become the brand’s European reference market for marketing strategy, with ROI above MG UK benchmarks. I share best practice with other European markets, coordinate a pan-European website usability study across six countries and negotiated a Google Joint Business Plan together with MG UK.
In the same head.
TV, out-of-home and partnerships with Arsenal or McDonald’s, alongside a funnel that cut cost per lead by 75 % and nearly tripled qualified leads.
Big impact.
More than €9M in investment and 14 launches with a marketing team that started with three people. I work on both strategy and execution, coordinating agencies and partners so every euro counts.
Expertise
What I do. Fifteen years, four industries.
Strategy and annual planning
I develop the marketing plan for two European markets: analysis, audience, product and channel proposals, and tracking against volume and brand targets.
Integrated 360 campaigns
From brief to media buying and optimisation: TV, radio, out-of-home, paid media, social, content and influencers.
Launches and go-to-market
14 MG launches, including MGS9, MGS6, MGS5, MG4, MG4 Urban, ZS, HS, MG3 and Cyberster, adapting global campaigns to the local market.
Partnerships and sports marketing
Arsenal in the Premier League, La Media Inglesa during the 2026 World Cup and McDonald’s Monopoly. Executive training in sports marketing at ESIC.
Performance, CRM and data
Salesforce CRM and Power BI dashboards built from scratch. Google Joint Business Plan negotiated with MG UK.
Teams and agencies
I have launched a business unit, led teams in Madrid and Barcelona, and managed media, social, SEO, CRM and technology agencies.
Career
From 2011 to today.
I started in digital consultancy, launched a business unit, moved client-side at Vodafone, worked as an independent consultant for agencies and brands, and today I am part of MG’s marketing team for Spain and Portugal.
Education
IE Business School · Advanced Program in Corporate Communication and Management (2026)
ThePowerMBA · Master in E-commerce (2020)
ESIC · Executive Course in Sports Marketing and Sportainment (2019)
University of the Basque Country (UPV/EHU) · Degree in Business Administration; Management Information Systems Engineering
Languages · Spanish (native), English (C1, daily working language), Basque (A2)
MG Motor Spain and Portugal
Senior Marketing Manager · Brand and campaigns
As part of the marketing team, I work on annual strategy, 360 campaigns, launches and partnerships across two markets, with more than €9M in investment. Spain has become MG’s European reference market for marketing strategy.
Independent consultant
Digital strategy for agencies and brands
Account leadership and full-funnel strategies for Mahou, Cruz Roja, CaixaBank, ANFAC, Gullón, Marina Port Vell and the Liverpool Tourist Board, working with agencies in Madrid and Barcelona.
Vodafone Spain
Digital Marketing Manager
€3M digital budget and a four-person in-house team. Higher My Vodafone app adoption and better retention.
TMP Worldwide
Head of Social Media and Digital Marketing
Launched the new digital and social business unit. Inbound leads grew by 40 %.
Bufete de Marketing
Digital Product Manager
A digital marketing tool, from concept to launch, for ING and BBVA Bancomer.
Atrevia
Digital consultant
Launches, influencer and social media strategy for Fundación Telefónica, Huawei, BP, Repsol, Sephora and CaixaBank.
Territorio Creativo (Good Rebels)
Digital consultant
Branded content and social listening for Telefónica and BBVA.
Muebles Vizcaya · Bilbao
Junior marketing consultant
Featured case
MG in Spain. From unknown to record sales.
When I joined in 2022, the marketing team was three people and the brand had almost no awareness. Since then, the team has rebuilt the brand and performance model, delivered 14 launches and supported MG through its best years in Spain, with ROI above MG UK benchmarks.
The MG ZS becomes the first car from a Chinese manufacturer to lead monthly sales in Spain.
First Chinese brand in Spain’s monthly top 10 by registrations.
Fourth brand in the private-buyer channel, ahead of Hyundai.
“Do you know any Chinese car brand?” · Cetelem Automotive Observatory 2026 · 2,088 recent and prospective car buyers in Spain.
Source: registrations published by Diariomotor and Híbridos y Eléctricos.
Speaking
Talks I can give at your event.
Marketing conferences, business schools, industry events or in-house sessions. Keynote, panel, masterclass or workshop, in Spanish or English.
From unknown brand to record sales
The inside story of MG’s marketing in Spain: what worked, what didn’t and what we learned along the way.
Brand and performance on a tight budget
How to cut cost per lead by 75 % while still building the brand, and how to explain it to the board.
Global brands, local market
Adapting an international brand to Spanish and Portuguese consumers without losing its essence.
FAQ
About Javier Ordas, in brief.
Who is Javier Ordas?
Javier Ordas is a Madrid-based marketing professional with 15 years of experience in strategy, brand management, campaigns and digital transformation. He is Senior Marketing Manager at MG Motor Spain and Portugal, part of the marketing team that has supported the brand’s growth from 6,901 registrations in 2022 to 45,163 in 2025.
What does he specialise in?
Annual marketing strategy and planning, integrated 360 campaigns, product launches, partnerships and sports marketing, performance marketing, CRM with Salesforce and analytics with Power BI.
Which brands has he worked with?
More than 30 brands across consultancy, agency and client side, including MG Motor, Vodafone, Telefónica, BBVA, CaixaBank, ING, Santander, Mahou San Miguel, Repsol, BP, Huawei, Sephora and Cruz Roja.
Does he speak at events?
Yes. He gives keynotes, panels, masterclasses and workshops in Spanish or English, and he is the creator of the Entre Anuncios podcast.
Contact
Let’s talk.
Talks, business schools, projects, press or a good conversation about growing a brand. I reply personally.
What brings you here?
Prefer LinkedIn? Message me on LinkedIn →